For the 2016 Con-Temporary Art event, Poincaré Investments Limited have the pleasure to collaborate with MOSTYN Visual Arts Centre - Wales’ leading centre for contemporary art - in presenting an inedited and site specific video by Ciriaca+Erre on the subject of identity and violence against women. The event is curated by Alfredo Cramerotti.
Ciriaca+Erre returns to Milan with a new artistic incursion into the urban territory: Corso Como 15 in Milan, a place outside the art’s circuit. Concealed among short advertisements on a video wall, it will be possible to glimpse an extract from the artist’s new video. It is an antithesis to the commercial adverts that will catch the onlookers unaware: a symbolic code of evocative images, a tale made of abstract and contrasting suggestions to which are superimposed sexist and antifeminist commercials from the sixties and seventies.
Suspended Woman 2016 is a video documenting the subservient role of women through the centuries, secret victims of a social, domestic and psychological conditioning: a distillation from a much wider research project with which the artist has been engaged for over ten years. A zooming in and out of intimate acts; an investigation about women as involuntary advertising object and subject where private images become public.
In the artist’s words: “This work is my musing over the subject of learned helplessness, as theorised by the American psychologist Martin Seligman in 1967, whereby an animal repeatedly submitted to an electric shock and unable to avoid it, once given the opportunity to leave the cage is too helpless to escape”.
Curator Alfredo Cramerotti says: “Any artistic endeavour that is put forward in the public realm - be it physical or related to the media - is always a challenge for which there are no precise coordinates. It is a project in the etymologic sense of the noun (from the Latin throw forth), i.e. something that is elaborated and ‘launched’ in a certain direction not knowing where exactly it will land”.
“Sometimes the artist’s intentions are in contrast with the viewer’s expectations. Some other times, the artist’s expectations may prove ‘out of tune’ with the audience’s intentions when experiencing the artistic work. Either way, our fundamental aim - which we have tried to achieve with this project in Corso Como - is the absolute faith in the viewers standing before the work of the artist. Faith in their ability to consider what it is that they are meant to see and experience”.
In 2015 Poincaré Investments Limited supported the realization of the artwork Suspended Balance in occasion of Expo 2015 in Milan, and they remain active in the international arena through their endorsement and development of the Arts. Their Chairman shares his enthusiasm in this new collaboration with the Prestigious MOSTYN Visual Arts Centre, the leading centre for contemporary art in Wales.
May 19th to 31st will be the next appointment at the video wall in Corso Como 15 with an excerpt from the exhibition dedicated to Marinella Senatore – again, supported by Poincaré - which will open simultaneously at MOSTYN.
We are grateful to AERO Service S.R.L., who, with their decade long experience accrued in the field of real estate - particularly in the development of important building projects, restoration and full regeneration of prestigious properties, as well as in the field of commercial poster promotions - have given their contribution, sponsoring the event as technical advisors, demonstrating a marked interest and high sensibility towards Art and Culture.
(Matera, Italy – 1973) lives and works between London and Lugano.
She creates performance, video, installation, sculpture, photo, and painting. The artist received prizes and rewards as finalist at Mostyn Visual Arts Centre / Wales (UK) (2015), special mention / Premio Terna (2010), finalist / Premio Cairo (2001). Her works have been displayed in different prestigious museums and galleries as Buchmann galerie/Lugano (2014) Mostyn Visual Arts Centre / Wales- UK (2015), MAMM - Multimedia Art Museum / Moscow (2012), Museo Macro Testaccio / Rome (2012), Permanente Museum / Milan (2012) International photo Festival at Musei Civici /Reggio Emilia (2012), Palazzo Collicola / Spoleto (2011), Palazzo Bagatti Valsecchi / Milan (2010), Stelline foundation (2005)/ Milan, Italian Cultural Institute /Berlin (2005). ). Her performances animated important artistic spaces Mama’s theatre / New York (2011), Italian Cultural Institute /Los Angeles (2011), Palazzo Reale / Milan (2010).
Video, 2 minutes
Video wall, Corso Como 15, Milan
May 1st > 19th, 2016
Poincaré Investments Limited
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